A letter from the Founder

Darren here, CEO of Suits Social and Founder of SocialCademy. 

I just wanted to share a little bit more about who I am, and why I created this academy.

In 2012 I was working as a plumbing apprentice in Toronto. Working in the housing projects of the worst neighborhoods. 

After an injury left me unable to work for a year, I made some realizations that changed the trajectory of my life forever.

I started several small businesses and projects, the most notable was an aerial imaging company, Toronto Skycam. It got acquired just a year in by a larger tech company.

After that, and several other businesses, I came to realize the importance of social media. It was responsible for how fast I was able to build massive awareness behind businesses and acquire unlimited customers whenever I wanted.

I also realized that so many businesses fail each year, simply because they can't attract enough attention or enough customers to their brand. Most notably, by failing to leverage modern tools like social media.

That's why in 2016 I founded one of the first social media marketing companies in North America. We quickly expanded to serve some of the top businesses in the Country and elevated to become one of the top 3 agencies in Canada 2 years in a row. 

But soon after I realized that wasn't enough. Unfortunately, the agency model only allowed us to help the top 0.1% of businesses. I wanted to help a lot more people, I wanted everyone to know what I knew so they could build the business of their dreams. 

The only way to do that at scale was by taking everything I've learned from working with the nations top brands, and putting it online.

So in 2018 I set a goal to help 1-million people over the next 5-years bring attention to their ideas and build their brand with social media. 

That same year, SocialCademy was born, and whether you're a sales professional, business owner, corporate executive, or non-profit director, we can help you.

I look forward to teaching you everything my team and I know about social media and transforming your business in the process.


Darren Cabral

Founder of SocialCademy